Loyal customers are usually much more profitable than new customers or switchers because they do not involve high lead generation acquisition costs, often pay a price premium, buy other products and services and generate referral business.Lead Generation Companies
Sunday, October 31, 2010
Wednesday, October 27, 2010
Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model. ...Steve Blank
Sunday, October 17, 2010
Monday, October 4, 2010
How do you feel, when you enter into your work place and find some positive leads into your mail box. Just, on the cloud nine, right? Instead of wasting your precious and valuable time sitting at a trade show table for hours on end, hoping that customers will come by and complete the form is simple outdated. With the advanced technology called internet, you can actually get fruitful business leads generated that will beneficial for your business aspirations.
How Does Sales Lead Generation Work? Nowadays, you can find quality sales lead generation companies that specialize in providing qualified leads to businesses. Actually, the process of lead generation is very easy. A sales lead generation company is responsible for developing a website or partnerships with several other websites in which they promote and advertise your product or service.
While surfing, when a consumer finds these directories or web sites and after filling up an online quote request form, they can be submitted to the agency. The buyers information is verified and matched to the appropriate providers. These matched leads are sent to the concerned companies.
Usage of Sales Lead Generation in Different Businesses Practically, sales lead generation is effective for just about any business, but industries including insurance agencies, education institutions, office suppliers, and furniture stores can get the best results from these activities.
Why Use Lead Generation? This process gives a win-win situation for both the buyer and seller. For a buyer, it provides an opportunity to get request from numerous service providers while for companies, it gives a potential buyers that is convertible in almost all the cases. Here, conversion rate is really high.
Benefits of Using Sales Lead Generation Process Lead generation enables a business to determine pricing on a per lead basis. In this process, a buyer can choose the product or service they wish to utilize. Select the geographical area that the business is interested in. Thorough information about the product or services can be availed easily. Pay only for the leads that are received
Read more: http://www.articlesbase.com/business-articles/necessity-of-sales-lead-generat... Under Creative Commons License: Attribution
Monday, September 27, 2010
The whole world of digital marketing is maturing but it’s still hugely dynamic, particularly in the world of search marketing.
This makes it an exciting time to be involved in the sector but does mean more and more agencies and practitioners are being left behind, clinging to what used to work and sticking with habits even if they aren’t doing anyone any favours.
But how can you spot one of these search marketing laggards, who have fallen so far behind?
Only send you ranking reports
Analytics used to be expensive, inaccurate and scary. That used to be a justification for measuring your search performance by merely looking at whether you rankings were increasing.
That excuse doesn’t cut it anymore. This is made even more significant an oversight with the changes in how Google deliver its results. If everyone’s results are personalised what do you gain from knowing a ranking? Does the value of sixth place on a term change if a map or series of videos are triggered above it?
KPIs aren’t around performance
Different websites have different marks of success, however every site should be measuring goals.
Conversions must be a part of how search is reported, and bonus points if there’s an appreciation of branded searches role or an appreciation of multiple touch-points and traffic sources in a conversion.
Aren’t asking to work with you PR team
PR and link building will have different goals but there’s a lot of similarity in the approach and type of people they’ll be trying to contact. Collaboration between your SEO agency and PR people is a pre-requisite for any successful natural search campaign.
They haven’t talked about microformats
They sounds hugely geeky and for a number of years had no real commercial implications but with Rich Snippets and Google pulling data from microformats, like price and review ratings, directly through to search results pages, it can have a huge impact on the click-through rate to website.
It’s not applicable for every type of website or business but they should be exploring the options.
They don’t want to put content on your site
If I’d got a quid for every time I’d heard the phrase “content is king” from a search marketer I’d have enough cash to sort a hostile takeover of Google. Even though everyone says it, not everyone follows through.
A good search campaign will require you to be regularly adding new compelling content to your site. That doesn’t have to be a blog, but that’s normally one of the best methods.
There hasn’t been a discussion about social media
The biggest challenge around social media is it’s truly multi-disciplinary and requires input and commitment from all over a business.
Forward thinking search marketers will have realised they have a part to pay in that collaborative process and therefore be talking to you about how they can use social techniques as part of their search marketing brief.
They talk about keyword density
I’m sure at some point keyword density was a useful metric, one that helped people get their head around the fact you need to appreciate the terms people use, and work them sensibly and frequently into your content. But density of the keywords is a far too simplistic a method to estimate what is a hugely complicated process carried out by all the engines.
How Google understands keywords is far more complex than just density; recently SEOmoz, one of the most respected search websites, has recently been exploring just how sophisticated Google’s systems around keyword presence must be.
They’ve carried out analysis around Latent Dirichlet Allocation (or LDA to it’s friends) which is a brain-achingly complicated model which Google may or not be using, they've barely scratched the surface of the issue and it is already so complicated people with Maths degrees struggle to grasp it. So the simple equation of number of keyword mentions divided by total words on the page is worthless.
Our SEO Agencies Buyer’s Guide focuses on the UK search engine optimisation (SEO) marketplace and contains detailed information about the trends and issues affecting this particular sector of digital marketing, as well as advice about how to find the right agency. The report contains extensive insight from the front-line of the natural search industry, in addition to profiles of 31 leading agencies.
Excellent article. Every small business owner who hires SEO services to generate sales leads should definitively read this article.
Saturday, September 11, 2010
All too often a CEO gets asked a question about the company's web page and responds, "I don't know, our web person takes care of that". At least he hopes he does, that is. The internet has become such a major factor in being competitive in global commerce that no responsible CEO can avoid knowing how to maximize their investment in their website. The technology is impressive but is still understandable in most instances.
Decision making now must include how to maintain a web presence that constantly probes for new customers, works to attract their attention, and lures them with information and features they will find nowhere else. This is the domain of professionals who can invest the time, effort and experience in researching which markets to pursue, what the audience expects, what will attract and hold their attention, and what they will share with associates and who will likely become a customer.
SEO services offer things that reach into the communication systems of the general public, professionals, decision makers and opinion influencers alike. The experts know what forms of communication, educational articles, blogs, social media, etc., are prevalent and favored by the target groups. They know how to formulate messages and place them in areas where they will draw traffic to the website. They will recommend which search engines to use and manually submit the URL to them so there is no doubt as to their being listed.
These are services that are done on an ongoing basis, by necessity. The internet is not static and it never rests or has a day off. It is never turned off or gets unplugged. And here is the danger, while you are sleeping, your competition on the other side of the world is awake and at work. With the new global economy, realization of the virtual, never-ending business day is tantamount to achieving success. So, your website has to be working hard, 24/7. Professional SEO services make sure that is happening.
When selecting an affordable SEO service, have the same mindset as bringing on a new business partner. After all, their continued success depends on yours. The contract will have you working as a team to make sure the website stays current and viable. No inertia is allowed, this can be fatal. Stale and dated websites wither away to the bottom of the rankings, never to be seen. No business can afford low rankings. Pursue SEO as you would any means of advertising, the web page has your name on it. Using professional SEO services will build brand loyalty in a way that no other medium can. Wise executives consider SEO to be essential to survival and profit in today's market.
This article is free for republishing
This is so true!. The internet has become such a major factor in being competitive in global commerce that no responsible CEO can avoid knowing how to maximize their investment in their website."
Excellent article and every single small business owner ought to read it.
Lead Generation Companies
Thursday, September 9, 2010
Thursday, September 2, 2010
Sunday, August 29, 2010
Instead of using lead generation companies , social media is a great tool to generate your own leads. This article covers some major social media blunders you may want to avoid when using social media as a lead generation channel.
10 Social Networking BlundersEdit Article | Posted: Aug 29, 2010
Social networking sites are here to stay. They are among the most popular destinations on the web. And even though they can be extremely annoying at times, there is one inescapable fact: there is a 100 million-strong army of people who use the most popular of these sites.
However, sitting in your room in front of your laptop, being connected to so many people, it's easy to forget that whatever you say is out there, and will stay out there to be read by people, for a long time. Think about it.
When did you last see someone posting an embarrassing picture, or someone else saying something irritating in their status update? It could be you, the next time. Don't become that person...
1.Add old friends and then forget about them
This is the biggest social networking crime of them all. How many times has it happened? You haven't seen someone for 20 years; you vaguely recognise their name but not their face. They add you as a friend and then after you accept them, you never hear from them again. If this was how you were going to treat them, why bother in the first place?
2.Adding people you don't even know
If you're a woman, and just maybe you have the kind of looks and bikini bod that could cut it on Miami's South Beach, you're probably used to the term ‘creep'... And meeting them online. Okay, maybe not everyone has a figure like that. Adding strangers is like that annoying chap at a party who slaps everyone on the back as if they were old pals, when in actual fact he has no friends, largely because of this habit.
3.Update your status when you're on sick leave
How many times have we seen it? Someone calls in sick in the morning and then updates their status minute-by-minute, documenting a day of ice cream, pizza and video games. Get dressed and get to work you lazy hoodwink, or else you'll probably be fired. And it'll be your own fault for adding your boss to be your friend.
4.Write on a wall instead of communicating privately
The driving force behind the success of the most successful social networking site out there is... vanity. People love the idea that others are watching what they're doing. Tell me this: for what reason would you invite someone to a private party by writing on their wall, other than to show off to all the people on their friends list who you don't want to come? It just makes you look like an ass, so don't do it.
Friday, August 27, 2010
Thursday, August 26, 2010
August 26, 2010
Pay With a TweetPosted by Curt Finch at 2:05 PM
There's a new currency system out there – Pay With a Tweet. Instead of paying money for a service or product, you can pay by tweeting about it, thereby giving the provider exposure. On the flip side, you can offer something to consumers in exchange for their tweeting about you. It's an interesting system created by a couple of guys in New York City. There are a few rules – no inappropriate language in your tweet, for example – but otherwise, it seems like a straightforward way to build social media buzz.
These guys are not the only ones trying to make money from Twitter. TwitPub is a service that allows content providers who keep their tweets private to sell premium subscriptions to those who want to become followers. Magpie provides an advertising platform for marketing campaigns of all sizes.
Twitter is clearly popular, which naturally incents entrepreneurs to seek ways to profit from it.
Which of these things do you think will work?
Curt has a book out on Amazon and elsewhere.
What an innovative way to generate leads...who need lead generation companies anymore!