Sunday, October 31, 2010

Why Customers Are More Profitable Than High Risk Acquisition Campaigns

Loyal customers are usually much more profitable than new customers or switchers because they do not involve high lead generation acquisition costs, often pay a price premium, buy other products and services and generate referral business.

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Wednesday, October 27, 2010

When Marketing Efforts Can Turn Fatal for a Business

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model. ...Steve Blank

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Monday, October 4, 2010

Lead Generation: Necessity of Sales Lead Generation

How do you feel, when you enter into your work place and find some positive leads into your mail box. Just, on the cloud nine, right? Instead of wasting your precious and valuable time sitting at a trade show table for hours on end, hoping that customers will come by and complete the form is simple outdated. With the advanced technology called internet, you can actually get fruitful business leads generated that will beneficial for your business aspirations.

How Does Sales Lead Generation Work? Nowadays, you can find quality sales lead generation companies that specialize in providing qualified leads to businesses. Actually, the process of lead generation is very easy. A sales lead generation company is responsible for developing a website or partnerships with several other websites in which they promote and advertise your product or service.

While surfing, when a consumer finds these directories or web sites and after filling up an online quote request form, they can be submitted to the agency. The buyers information is verified and matched to the appropriate providers. These matched leads are sent to the concerned companies.

Usage of Sales Lead Generation in Different Businesses Practically, sales lead generation is effective for just about any business, but industries including insurance agencies, education institutions, office suppliers, and furniture stores can get the best results from these activities.

Why Use Lead Generation? This process gives a win-win situation for both the buyer and seller. For a buyer, it provides an opportunity to get request from numerous service providers while for companies, it gives a potential buyers that is convertible in almost all the cases. Here, conversion rate is really high.

Benefits of Using Sales Lead Generation Process Lead generation enables a business to determine pricing on a per lead basis. In this process, a buyer can choose the product or service they wish to utilize. Select the geographical area that the business is interested in. Thorough information about the product or services can be availed easily. Pay only for the leads that are received

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